What to look for when hiring a social media manager

Many businesses use social media to reach new customers and grow their brands. But only some have the time or knowledge to manage their social media accounts. That’s where social media managers come in. If you’re looking to hire a social media manager, there are a few things you need to keep in mind.

In this blog post, we’ll discuss what to look for when hiring a social media manager and give tips on finding the right person for the job. So, keep reading, whether you’re just starting with social media or looking for someone to take your account to the next level!

First, you should define your social media goals within your marketing strategy. Do you want to share original content repeatedly? Are you looking to grow your following? Are you more interested in community management (Customer concerns, engagement, etc.)? Or do you want to make an impact within your industry? Knowing your objective will help you assemble a list of skills your ideal candidate should have. It also lets you understand whether you need a social media manager, community manager, or both.


Once your goals are clear, you can move on to your specific expectations for the person to fulfill this role. However, there are some essentials you should cover, no matter your goals.

  • Check their social media presence – do they have a solid following, and are they engaged with their audience?
  • Ask for their Portfolio – have they successfully managed social media accounts for other businesses?
  • Ask about their strategy – do they plan to grow your followers organically or through paid advertising campaigns?
  • Ask for testimonials from past clients – are they happy with the results the social media manager achieved for them?
  • Discuss budget and expectations upfront – make sure you and the social media manager are on the same page regarding what you want to achieve.

The adage “if it sounds too good to be true, it probably is” exists for a reason.

When hiring a new social media manager, you must keep an eye out for red flags! Here are some things to consider when hiring a social media manager.

Real Social Media Experts:

  • Don’t make income or follow growth guarantees.
  • Never encourage you to break social media platform rules.
  • Think critically about news & updates.

If you’re looking for a social media manager, it’s essential to do your research to find the best possible fit for your business. By checking their social media presence, Portfolio, and strategy, you can get a good idea of whether or not they would be a good match for your company.

Ask for testimonials from past clients to see how satisfied they were with the social media manager’s work. Discuss budget and expectations upfront so there are no surprises down the road.

If you still need clarification, contact us, and we’ll help you find the perfect social media manager for your business.

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